Firm Identify: River
Founders: Alexander Leishman
Date Based: February 2019
Location of Headquarters: Columbus, OH
Quantity of Bitcoin Held in Treasury: Proof of reserves launching quickly
Variety of Workers: 50
Web site: https://river.com/
Public or Non-public? Non-public
How do you make a bitcoin-only brokerage worthwhile? The reply isn’t sophisticated.
You provide the best high quality companies to as many individuals as potential for a superb worth.
That is the technique Alexander Leishman and the staff at River make use of.
And River’s high-quality companies largely hinge on staying true to what Leishman calls “the Bitcoin ethos,” on the core of which is the “not your keys, not your cash” philosophy.
“At River, we determined to take the sluggish, laborious means, which allowed us to construct our personal custody methods and truly custody our purchasers’ Bitcoin and function as a monetary establishment,” Leishman informed Bitcoin Journal.
Constructing on a powerful basis is clearly vital to Leishman, somebody who operates from his personal notable instructional {and professional} base.
The Engineer
Leishman accomplished an undergraduate diploma in aerospace engineering and holds a grasp’s diploma in pc science from Stanford.
His résumé boasts of expertise starting from a robotics engineering intern to a cryptography researcher at Stanford to a software program safety engineer for Airbnb.
In so many phrases, he has notable technical skills — the kind you’d need somebody who secures hundreds of thousands of {dollars} in bitcoin on behalf of purchasers to have.
And even with all of his information and expertise, he’s nonetheless humble sufficient to be conscious of the danger concerned in what he does.
“Our primary focus above all else is at all times do not fuck up,” mentioned Leishman.
“Folks actually underestimate that that does not occur by default. It’s important to actively spend 50 plus p.c of your sources to comprise entropy and ensure you’re at all times enhancing methods and procedures, constructing the automation and constructing all the pieces it’s good to comprise these dangers and preempt new dangers,” he added.
“That is really what nearly all of the work goes into.”
These are sobering phrases in an business that has a status for exchanges going bust and/or shedding shopper funds. And Leishman is conscious of this.
“It seems on this business there aren’t an entire lot of reliable folks,” mentioned Leishman.
“We have seen even probably the most regulated belief corporations go bust. They will inform you, we now have this certification and this license and this, this and this. Then, when all of it comes out, you discover out this man was having folks deposit cash to a Ledger that they misplaced the important thing to a few years in the past,” he added.
“That is why we do issues ourselves.”
Why Bitcoin?
Given how tough it’s to securely run a Bitcoin firm and the truth that, along with his credentials and expertise, Leishman might make a superb residing in various fields, why did he gravitate towards Bitcoin?
“The explanation that I received into Bitcoin was as a result of I went down the economics rabbit gap on the aspect in school,” recalled Leishman. “I began studying about Austrian economics and finally learn The Denationalization of Cash by Friedrich Hayek.”
He was drawn to the concept of difficult central banking as he turned extra conscious of the risks of centralized energy constructions of all kinds — from The Fed to supranational entities just like the EU.
Earlier than discovering bitcoin, Leishman wished to create his personal type of cash that the federal government couldn’t management.
“I wished to create a commodity-backed cash, however it could have been centralized,” he mentioned.
“I could not actually work out how one can do it with out going to jail, and I didn’t know how one can make a enterprise out of it,” he added.
“Once I got here throughout Bitcoin I used to be like ‘My gosh this fulfills the prophecy — that is going to alter all the pieces.’ I simply knew I needed to work on it.”
And work on it he did. After school, he accomplished a coding bootcamp after which headed west to San Francisco to search out work in what was then floor zero for the Bitcoin business within the US.
Bitcoin And The Bay Space
“I didn’t have a job earlier than I moved to the Bay Space,” recalled Leishman. “I moved there as a result of again then that is the place all of the Bitcoin stuff was occurring, and I wished to be within the heart of it.”
It didn’t take him lengthy to search out work, although. In March 2014, Leishman landed his first job within the Bitcoin house with a Taiwanese Bitcoin alternate known as MaiCoin, which specialised in bitcoin buying and selling and funds.
At MaiCoin, Leishman recognized and glued safety vulnerabilities and constructed APIs used for service provider companies.
Past his expertise at MaiCoin, Leishman remembers his time within the Bay Space fondly.
“The tradition was very totally different again then,” he mentioned.
“There wasn’t actually this idea of Bitcoin maximalism. Nobody was offended by new cash as a result of folks would principally use these items to experiment with new concepts,” he added.
“It was way more free, extra tutorial, like folks might attempt concepts with out the financial part and with out creating this dichotomy between scammers and legit folks as a lot.”
From one angle, these would possibly sound like unusual phrases from somebody who runs a bitcoin-only enterprise. From one other, one may think that Leishman realized greater than a handful of classes firsthand about why Bitcoin is totally different from all different crypto networks and property throughout his time in San Francisco.
Plus, he mentioned that “everybody knew Bitcoin was king — nobody was attempting to return at it.”
After MaiCoin, Leishman accomplished his graduate research at Stanford, the place he labored as a instructing assistant for a course on Bitcoin and different cryptocurrencies taught by Dan Boneh, co-founder of Stanford’s Computer Security Lab, after which constructed safe infrastructure for asset administration for Polychain Capital, a crypto hedge fund.
By early 2019, he was prepared to start out his personal endeavor.
Constructing River
Harnessing what he’d realized about crypto safety and funds, Leishman got down to construct a Bitcoin platform that not solely featured a top-notch multisig safety mannequin for shopper funds at its core but additionally helped customers extra readily make the most of bitcoin as a medium of alternate through the Lightning Network, as River offers customers with custodial Lightning wallets.
Leishman defined constructing out all the infrastructure for River is what distinguishes it from different corporations prefer it. When brokerages use third-party custodians they provide up management over what they will provide their purchasers.
“They will solely use no matter their third-party decides to construct,” mentioned Leishman of exchanges that don’t construct their very own custodial infrastructure. “And the third events are all multi-coin custodians that not often prioritize Bitcoin stuff.”
With Leishman on the helm carrying the hats of CEO and CTO, River has a definite benefit in forging its personal path.
“Pondering like a superb engineer results in a superb enterprise,” mentioned Leishman.
“I am the individual main the corporate. I understand how to construct what we have to construct. I understand how to ship what we have to ship to serve our prospects,” he added.
“For an organization like ours, I believe it’s the proper archetype.”
Extra Of The Identical — For Now
Whereas Bitcoin is rising in popularity as a retailer of worth, Leishman thinks we nonetheless have a methods to go earlier than it turns into a extra broadly accepted medium of alternate.
Plus, River’s bread and butter is its brokerage service.
“We make most of our cash on our bitcoin brokerage,” Leishman mentioned.
He additionally famous that River makes cash off of its different companies, like working two main Lightning nodes, however that the income produced from this pales compared to what the corporate earns from its brokerage service, which River continues to work to enhance.
“There’s at all times extra that we could be doing to make the method easier and better high quality to enroll, purchase — and custody seems like you could have all of your safety wants lined,” Leishman mentioned.
“Additionally, actually the place the laborious work is, is the interface with the fiat system. And so the large pattern that we’re leaning into within the subsequent three to 5 years, for my part, is that Bitcoin goes to grow to be, nonetheless rising as a retailer of worth,” he added.
“We’re coming into an period the place individuals are going to be saving in {dollars} and Bitcoin, and the seamless backwards and forwards between Bitcoin and fiat is the place we’re centered.”
