SUMMARY
- As JioCinema’s recently hired chief business officer, Chatterjee will be in charge of the platform’s entire monetization, with a particular emphasis on accelerating revenue growth in the sports and entertainment sectors.
- Before coming to JioCinema, Chatterjee was YouTube India’s managing director, where he helped to shape the growth and strategy of the platform.
- The announcement of the hiring coincides with rumors that Reliance Industries is considering launching JioCinema as its sole over-the-top platform following the completion of its merger with Viacom and Star.
Ishan Chatterjee has been named as the new chief business officer of JioCinema, the video streaming platform owned by Reliance Industries Ltd., owned by Mukesh Ambani. This appointment indicates the platform’s ongoing efforts to expand its digital products.
The firm released a statement saying, “Chatterjee’s hiring demonstrates JioCinema’s ambition to accelerate its transformation into a tech-enabled enterprise, delivering cutting-edge, seamless digital experiences to its fast expanding user base.”
Ishan chattejee Previous work
Previously serving as managing director of YouTube India, Chatterjee is now in charge of JioCinema’s entire monetization plan. JioCinema said in a statement on Friday that his appointment highlights the platform’s goal to increase its presence in India’s cutthroat streaming market and provide cutting-edge experiences to a rapidly expanding subscriber base.
Mumbai: As its new Chief Business Officer, JioCinema, the top digital entertainment provider in India, has named Ishan Chatterjee.
On August 1, ET published the news of Chatterjee’s appointment to JioCinema’s head of revenue.
This important hire demonstrates JioCinema’s dedication to evolving into a tech-driven business that is focused on providing its rapidly expanding user base with cutting-edge and flawless digital experiences.
Ishan’s primary responsibility as Chief Business Officer is to supervise JioCinema’s monetization endeavors, encompassing sports revenue generation and growth strategies aimed at small and medium-sized enterprises in the sports and entertainment sectors.
Ishan has more than 20 years of expertise in the business. He most recently held the position of Managing Director at YouTube India, where he played a key role in determining the strategic direction and growth of the platform.
Ishan Chatterjee has been named as the new chief business officer of JioCinema, the video streaming platform owned by Reliance Industries Ltd., owned by Mukesh Ambani. This appointment indicates the platform’s ongoing efforts to expand its digital products.
Ishan chattejee Previous work
Previously serving as managing director of YouTube India, Chatterjee is now in charge of JioCinema’s entire monetization plan. JioCinema said in a statement on Friday that his appointment highlights the platform’s goal to increase its presence in India’s cutthroat streaming market and provide cutting-edge experiences to a rapidly expanding subscriber base.
Experiance of Ishan Chatarjee
With more than two decades of expertise, Chatterjee spent 13 of those years with Google, where he helped YouTube expand in India. In addition, he had positions at Hindustan Unilever and McKinsey. He also holds degrees from St. Stephen’s College and The Wharton School.
Job Responsibility (JioCinema’s Power Move: YouTube India Head Ishan Chatterjee Joins as Chief Business Officer!)
Chatterjee will be in charge of expanding JioCinema’s revenue streams in the sports and entertainment sectors, with an emphasis on SMBs (small and medium-sized businesses). He will be an important member of JioCinema’s leadership group and report to Kiran Mani, CEO of Viacom18 Media Pvt Ltd.
During its 47th annual general meeting in August, Reliance revealed that ioCinema had more over 15 million paying members. In April, the site unveiled new subscription levels in an effort to increase the number of users.
New Plan of Jio
For ₹29 a month, the JioCinema Premium plan provides ad-free content in several languages, which can be accessed on any device, including connected TVs. The programming includes movies, TV shows, children’s shows, and original series. This move puts local rivals in India’s OTT sector up against major global firms like Netflix, Disney+ Hotstar, and Amazon Prime Video.
Furthermore, JioCinema offers a family subscription for ₹89 per month that permits simultaneous streaming on up to four devices. The platform solidified its position in the cutthroat OTT market last year when it introduced a ₹999 annual subscription that included ad-free Hollywood material in addition to ad-supported local-language programs and sports.
JioCinema is part of Reliance’s media sector, which generated over ₹10,000 crore ($1.2 billion) in income last year, a 49% increase. Its entertainment division, Viacom18, had growth of 62%, primarily due to its sports content, establishing the company as a major force in India’s over-the-top market.
After receiving regulatory approval for the proposed merger, the Mukesh Ambani-led company intends to combine JioCinema with Disney+ Hotstar in order to reduce expenses and increase JioCinema’s content offers.
Reliance Industries state
Reliance Industries stated in its annual report for 2023–2024 that Disney+ Hotstar has 333 million active monthly subscribers, compared to 225 million for JioCinema. JioCinema only has 100 million downloads, compared to Disney+ Hotstar’s 500 million, according to data from the Google Play Store.
The Walt Disney Company and Reliance Industries signed an agreement in February of this year to establish a joint venture (JV) that would integrate the operations of Viacom18 and Star India Private Limited.
Disney+ Hotstar and JioCinema are two of the more than 100 TV channels and streaming services that the combined company is expected to offer. It will also have exclusive distribution rights to Viacom18-owned sports programming and Disney content in India.
To support its expansion, RIL also declared that it would contribute INR 11,500 Cr to the JV.
