Flipkart not too long ago encountered vital backlash as a consequence of a promotional video that sparked controversy. The video depicted a situation by which girls may order and conceal purses from their husbands, which a males’s rights organisation discovered offensive. The Nationwide Council for Males labelled the video as “misandrist,” arguing that it unfairly characterised husbands as “Aalsi, Kambakkht and Bewakoof Pati.” In gentle of the criticism, Flipkart promptly eliminated the video from its social media platforms.
Males’s Rights Group Voices Objection
Regardless of Flipkart’s actions, the Nationwide Council for Males shared the video on X, a social media platform, to spotlight their objections. They took to their account, NCMIndia Council For Males Affairs, to specific their issues. Of their submit, they acknowledged, “So @Flipkart deleted this misandrist submit. However what was the logic behind even posting such a poisonous video addressing a husband as Aalsi, Kambakkht and Bewakoof Pati?”
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Members of the lads’s rights group continued to voice their dissatisfaction on X, calling for an apology from Flipkart. They wrote, “They have to apologize for this and hope they won’t repeat it. Misandry is not going to be tolerated anymore.”
Flipkart Responds to Backlash
In response to the backlash, Flipkart not solely deleted the video but additionally issued an apology. The corporate acknowledged, “We’re sorry for the offending video which was posted in error, and took it down as quickly as we realized our mistake. We are going to do higher sooner or later.”
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The submit by the lads’s rights group garnered substantial consideration, accumulating 1.6 lakh views and eliciting quite a few feedback. One person criticised the apology, saying, “They are saying sorry for posting the video, not for making it and even fascinated about it! Pakade gaye toh sorry!” One other person questioned Flipkart’s message, remarking, “What number of girls do you assume store on their very own cash? And also you’re mocking their husbands. Wow!”
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In brief, the incident displays ongoing discussions about gender illustration in promoting and the influence of social media backlash on company messaging.
