Generative AI is all over the place, and the alternatives for builders to create new
content material and new experiences are infinite. With that, it’s important that we construct
with ethics in mind and create protected experiences for our
customers. We intend to make AI useful for all, enhancing the online ecosystem and
person experiences.
Construct accountable web sites, net apps, and extensions
Google is dedicated to
responsible AI practices.
No matter selections you make, be sure you doc your practices for the long run.
Hold a file of the outcomes and finest practices so that you simply and your colleagues
can proceed to take care of and enhance present and future functions.
Websites, apps, and extensions that generate content material utilizing AI ought to contemplate the
following:
- Rigorously check AI instruments and fashions.
- Use pre-existing security instruments and settings.
- Give customers a strategy to report or flag offensive content material,
then tackle these stories. - Promote your product responsibly.
Rigorously check AI instruments and fashions
You or your organization are accountable for the expertise in your apps, so it is
vital that you simply perceive the underlying AI fashions and know-how. It is
vital to check quite a lot of use circumstances and safeguard in opposition to prompts that
might create dangerous or offensive content material.
Use pre-existing security mechanisms
Some APIs, similar to
Vertex AI,
have instruments and configuration choices for security filters. Security filters act as a
barrier to stop dangerous output, however they do not immediately change the mannequin’s
conduct. We suggest you overview and set these filters to a stage you deem
applicable.
Allow offensive content material stories
Even with testing and security filters, it is doable that content material that is
thought of to be offensive content material might make its approach by means of to customers. Monitor
and prioritize person suggestions round generative AI options, to make sure you’re
shaping the absolute best expertise. Set up a course of to deal with stories of
offensive content material.
To mitigate potential offensive content material, you may carry out
a number of of the next actions:
- Block comparable inputs that led to the offensive content material
- Redact the mannequin output
- Nice tune the mannequin
- Swap the mannequin solely
In the event you construct browser extensions, at all times comply with the related insurance policies. Chrome
Extension builders who want to publish their extension on the
Chrome Web Store ought to comply with the
Chrome Web Store policies.
In the event you publish content material generated with AI, purpose to create
helpful, reliable, and people-first content.
Promote responsibly
When promoting, it is vital to take action in a approach that is protected and respectful of customers. Evaluate your advertising and marketing supplies to make sure that your advertisements precisely symbolize your website or app’s precise capabilities.
Seeking to the long run
We’ll proceed to supply finest practices and share sources, such because the
People + AI Guidebook, to help
builders in constructing progressive and accountable apps.
Share your suggestions with us at @ChromiumDev on X or
Chrome for developers on LinkedIn,
and discover all of our AI content.
