Designer Highlight: Andrea Jelić | Codrops
Meet Andrea Jelić, an award-winning impartial net designer and artwork director from Croatia, whose type is recognizable for her distinctive use of typography, seamlessly mixing performance and aesthetics in her net and branding initiatives.
Along with efficiently working with shoppers throughout numerous industries, Andrea affords a design course on Domestika targeted on creating portfolios and selling work on-line. She additionally strives to teach and help creatives getting into the freelance world by writing and talking to designers firstly of their careers.
Featured Work
Askonas Holt
With a historical past spanning over a century, Askonas Holt is without doubt one of the world’s main arts administration corporations, specializing in classical music. I collaborated with Probably Story to revitalize their model id, overhaul their social media presence, and create a brand new web site that elegantly showcases their spectacular roster of artists and musicians whereas highlighting their wealthy historical past.
Bertch Capital
Bertch Capital is a boutique funding agency based mostly within the western United States. In search of to reinvigorate their model and restructure their digital presence, they approached us with a quick to encapsulate their historical past, values, and dedication to conservation and sustainability. The web site was created along with Probably Story and has obtained SOTD and DEV awards from Awwwards.
Light Factory
Mission and collaboration I did with Joseph Berry. Gentle Manufacturing facility is a full-service video manufacturing home bringing concepts of all sizes and shapes to life. We teamed as much as create the model id, emblem, and web site; I dealt with the design whereas Joseph did the event. With a powerful emphasis on neon colours, daring typography, and impactful animations, the undertaking achieved nice outcomes, receiving a number of awards. The web site obtained a number of awards from Awwwards and CSSDA.
Tattoo Rroom
Internet design undertaking I did for a tattoo studio based mostly in Zagreb, Croatia. We collaborated on artwork path for the picture shoot, video, and picture supplies, which I used as the inspiration for the design path. The primary function of the web site is to showcase their unimaginable tattooing experience, show their previous work via pictures, and function an informational platform for future shopper bookings. The second part of the web site was to additionally create a store expertise for collaborations and their very own restricted collections of assorted objects (t-shirts, mugs, luggage, and many others.). The web site obtained a number of awards from CSSDA.
LOKOMOTIVA
I lately had the chance to collaborate with Lana Puljić, a gifted designer from Croatia, on a undertaking for her model, Lokomotiva. The result’s a smooth and trendy e-commerce platform that gives a seamless procuring expertise, permitting customers to completely immerse themselves within the model. By combining clear, minimalist design ideas with daring accents of pink, I used to be in a position to craft an interesting and memorable model journey all through the web site. The result’s a visually hanging and user-friendly platform that actually displays the essence of Lokomotiva.
Brand Society
Model Society is a strategic design studio based mostly in Melbourne, Australia. Following a rebrand in 2023, along with Probably Story, we created a brand new web site that focuses on showcasing their work and highlighting their distinctive design method. The design emphasizes daring typography and a clear structure, offering a clean and simple technique to current their work.
Background
I’ve been working in design for the previous 5 years. For the reason that starting, I’ve all the time been impartial, working principally in net and model areas. For the previous yr, I’ve additionally been working as a part-time design director at Brandbeet, which was an incredible expertise. Now, I’m again to impartial work, focusing totally on net initiatives, which I’d say is my ardour. Apart from design, I do photography and prefer to mix these two professions once I can. Usually, I imagine that figuring out and dealing in several artistic areas makes it simpler to grasp complete initiatives and their execution.
Design Philosophy
I like to think about design as a means of merging data, analysis, creativity, and expertise. With every undertaking, we be taught a lot, and each a part of the expertise—each good and dangerous—contributes to higher success within the subsequent undertaking. For designers, particularly freelancers, it’s essential to not solely be good designers but additionally good managers. As a baseline for any good work, I prefer to preserve it easy: perceive the shoppers, keep nice communication with them, and supply the worth they’re in search of.
Instruments and Methods
For instruments, I all the time use Figma for design and Adobe Photoshop for mockups. I additionally use MidJourney for AI-generated photographs and ChatGPT once I want placeholder content material for initiatives. For smaller animations, I take advantage of Jitter or Precept, or generally simply Figma Prototype for web sites.
Inspiration
My work is impressed by style, structure, and music, but additionally by the whole lot I encounter day by day. Surrounding myself with inspiring folks, stunning interiors, and good visible content material on digital platforms makes discovering inspiration straightforward and important. I additionally learn design books for inspiration or hearken to podcasts associated to design, enterprise, or private growth.
Future Objectives
I normally don’t set massive objectives, as I are typically fairly spontaneous on the subject of selections and accepting new alternatives. Presently, I’m comfortable to be again to freelancing and really feel motivated to ship nice initiatives and collaborations. I get pleasure from working with completely different folks and shoppers. I see myself specializing in net work—particularly artistic web sites and e-commerce. As well as, I need to proceed inspiring younger creatives and serving to them obtain nice outcomes, so I’ll preserve writing about my course of and experiences.
Ultimate Ideas
I’d all the time say to stay to what conjures up you and work with individuals who have a optimistic angle, making it simpler to benefit from the work and the method. Use experiences that weren’t nice as examples of how issues shouldn’t be, and be taught from them for the subsequent alternative. Each expertise, each good and dangerous, brings new classes. There’s area for everybody on this trade, so don’t view it as competitors—see it as your private journey. Don’t be obsessive about the purpose; benefit from the course of, and the objectives and achievements will naturally comply with.
